Adolf Hitler and Amazon? Changes In App Logo Done!

Amazon Hitler

Adolf Hitler Amazon

Amazon has quickly changed its main shopping-app logo, after commentators complained that the recent redesign made it look like Adolf Hitler

Just launched in January, the icon produced a strip of blue tape over an Amazon “smile” logo.

But some observers said it resembled a toothbrush moustache, associated with the Nazi dictator. The technology giant went ahead in changing the design to a folded blue tape. Amazon stated that  the first icon had been on trial in a few countries without backlash before the change had been made.

As you can imagine, many took on to social media making quite a joke out of this:

The app logo that appears on smartphones and tablets had previously showed a graphic of a shopping trolley.
Amazon Shopping Cart


The new design appears to be based on a brown Amazon parcel, with the company’s signature smile and blue tape.

Amazon said: “We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.”

Some customers complained that their parents use amazon nearly everyday and they will surely be lost with this change on where to find the shopping cart.

One person stated on a tweet that he will jut tell them to look for the cardboard Hitler!

Another customer had said: “It’s not just a ripped Scotch tape, it’s a ripped Scotch tape that has a similar shape and is right on top of a smiling mouth – Looks like a happy little cardboard Adolf to me.”

What is your verdict?

We do actually think that Hitler’s face is so recognisable and could have possibly been avoided!

We have seen many brand errors similar to this is the past. What are your thoughts?